Ukiah Restaurant
Social Media Manager for Ukiah, a Japanese restaurant. I began working with this account before the restaurant opened in July 2021. I grew Ukiah’s account to 2,000 followers before they even opened their doors. Ukiah has since become one of the most popular restaurants in Asheville, and their Instagram account grew to 6,000 followers during my time with them.
Ukiah’s Feed
(Click on the image for captions)
Brand Identity
Since I started from ground zero, I worked with Ukiah to create their social media identity to match with their brand. The Ukiah identity is reflected through the captions I wrote for them, which have a distinct tone and concise wording. I curated for them a mix of my personal photography, tagged posts, and professional photography shoots.
Instagram Reels
I shot and edited all of Ukiah’s video content. I used Instagram reels to highlight new menu items and special events.